Calling for Action: Better Seniors' Care

Just two weeks ago, we launched the action plan for Better Seniors' Care. We're touring the province to get the message out, and we've got a fresh new look online at where a letter-writing contest is underway.

Making change happen

We need you to get online at and send a letter to your MPP. To motivate you, we've got a contest where each letter, phone call, or tweet through the letter template on will be counted for your home. The residents' council with the most actions will win a portion of $5000 to make improvements to their home of their choice! (Official contest rules are available here.) Letters to your MPP can make a difference! Let's get our voice heard!

Help us and take action

Here's what you can to do to help:

  • Send this information on to your staff, your residents' council and family council, encouraging them to get involved.
  • Once you visit and submit your letter, share the page with your networks and encourage them to do the same.
  • Our posters are in the mail this week. When they arrive next week, please put them up in your lobby, or where you think it will get noticed the most. Electronic versions can be found here if you're eager to get started.
  • Add a link to your website and encourage everyone you know to visit
  • Tweet the website and use the #BetterSeniorsCare hashtag.
  • Put a notice in your home's newsletters and encourage people to take action.
  • At future meetings with staff, families, and at resident events, make sure to encourage everyone to take action and visit the site. Here is a slide deck you can use to help you in spreading the word to your home, community and even to your local MPP directly!

Contest updates

We know everyone is excited about the letter-writing contest and so are we! We’re excited to announce that in just two weeks we’ve already seen more than 1660 letters submitted! You've called your MPPs directly 34 times and shared more than 85 posts on social media via the website. Now we need to keep this momentum going!

Here is a little motivation to get your competitiveness in gear. Below are the top 5 (overall) homes that have completed the most actions (letters, calls and tweets) as of 2:15 pm yesterday afternoon:

  1. Garden Terrace (OMNI Health Care) with 352 actions
  2. Meadow Park (Chatham) Inc. (Jarlette) with 227 actions
  3. Southampton Care Centre (Jarlette) with 116 actions
  4. Leacock Care Centre (Jarlette) with 111 actions
  5. Muskoka Landing (Jarlette) with 106 actions

Now, these totals may not account for home size like the contest will, but we know you don't want to be edged out - so get writing! We'll keep updating you on our leader board so if you want to see your home up there, now is the time to send in your letters.

Hitting the road

Our CEO Candace Chartier kicked things off January 27th with an address to the Economic Club of Canada where 150 people, including government representatives and health care stakeholders, attended to hear about our action plan for seniors. This resulted in an article published in the Toronto Star: Seniors suffer as Ontario nursing home investment falls short, association says.

Last week, we took our tour on the road and visited Jarlette's Roberta Place in Barrie. We were able to raise some great awareness of our issues and got coverage on CTV News, and in the Barrie Examiner and Barrie Advance. Check out some of the photos from the event below (special thanks to residents Gordon Selin and Pat Wood for participating and speaking to the media).

The campaign was also featured last week in Queen's Park Today, which is a popular report among politicians, public service employees and government stakeholders, and in the Manitoulin Expositor!

We can't wait for our next stop at Trinity Village in Kitchener next week! Stay tuned to hear how this event goes.

Don't forget to connect with us and let us know what you're doing to highlight the Better Seniors' Care campaign and contest in your home. Please contact Kim Lucchetta at

Ontario Long Term Care Association (OLTCA)
425 University Avenue, Suite 500
Toronto, Ontario, M5G 1T6
Tel: 647.256.3490
Fax: 416.642.0635

  • osnm

    Visit the COVID-19 Resource Page

  • Published Qindex study highlights quality in LTC homes

    The Association is pleased to announce that last year’s Qindex research conducted in partnership with the University of Toronto has now been published in Longwoods’ Healthcare Quarterly.

    The Qindex is a composite metric of the nine publicly reported CIHI quality indicators (falls, antipsychotic use, pain, worsened pain, restraint use, worsened physical functioning, improved physical functioning, depression, and pressure ulcers).

    Read more

  • Active and Health Senior (Retirement Homes) Living Operations Certificate

    Click here to learn more about this new certificate program from Humber!