The latest issue of the Trillium Newsletter is now live! To view it, log into your account and click the "Trillium Online" link. If you are already logged in, you can go directly to the page by clicking here.
Thursday, 7 September 2017 from 12:00 PM to 1:00 PM (EDT)
Could the way we present nutrition policies influence their reception—or rejection—by the public? Which rationales—reducing obesity, offsetting healthcare costs, raising money for social programs or protecting children—are most effective for influencing intent and behaviours? Should a tax on unhealthy foods be presented as a fee instead? Moreover, how can we present nutrition policies in a way that will resonate with people of different social and political views?
In this webinar, join Dr. Sarah Gollust, an expert in health communications, as she shares insights from recent research on sugar-sweetened beverages and obesity on how to effectively frame and communicate nutrition policies to a diverse and changing public.
Just two weeks ago, we launched the action plan for Better Seniors' Care. We're touring the province to get the message out, and we've got a fresh new look online at BetterSeniorsCare.ca where a letter-writing contest is underway.
Making change happen
We need you to get online at BetterSeniorsCare.ca and send a letter to your MPP. To motivate you, we've got a contest where each letter, phone call, or tweet through the letter template on BetterSeniorsCare.ca will be counted for your home. The residents' council with the most actions will win a portion of $5000 to make improvements to their home of their choice! (Official contest rules are available here.) Letters to your MPP can make a difference! Let's get our voice heard!
Help us and take action
Here's what you can to do to help:
Send this information on to your staff, your residents' council and family council, encouraging them to get involved.
Once you visit BetterSeniorsCare.ca and submit your letter, share the page with your networks and encourage them to do the same.
Our posters are in the mail this week. When they arrive next week, please put them up in your lobby, or where you think it will get noticed the most. Electronic versions can be found here if you're eager to get started.
Put a notice in your home's newsletters and encourage people to take action.
At future meetings with staff, families, and at resident events, make sure to encourage everyone to take action and visit the site. Here is a slide deck you can use to help you in spreading the word to your home, community and even to your local MPP directly!
We know everyone is excited about the letter-writing contest and so are we! We’re excited to announce that in just two weeks we’ve already seen more than 1660 letters submitted! You've called your MPPs directly 34 times and shared more than 85 posts on social media via the website. Now we need to keep this momentum going!
Here is a little motivation to get your competitiveness in gear. Below are the top 5 (overall) homes that have completed the most actions (letters, calls and tweets) as of 2:15 pm yesterday afternoon:
Garden Terrace (OMNI Health Care) with 352 actions
Meadow Park (Chatham) Inc. (Jarlette) with 227 actions
Southampton Care Centre (Jarlette) with 116 actions
Leacock Care Centre (Jarlette) with 111 actions
Muskoka Landing (Jarlette) with 106 actions
Now, these totals may not account for home size like the contest will, but we know you don't want to be edged out - so get writing! We'll keep updating you on our leader board so if you want to see your home up there, now is the time to send in your letters.
Last week, we took our tour on the road and visited Jarlette's Roberta Place in Barrie. We were able to raise some great awareness of our issues and got coverage on CTV News, and in the Barrie Examiner and Barrie Advance. Check out some of the photos from the event below (special thanks to residents Gordon Selin and Pat Wood for participating and speaking to the media).
The campaign was also featured last week in Queen's Park Today, which is a popular report among politicians, public service employees and government stakeholders, and in the Manitoulin Expositor!
We can't wait for our next stop at Trinity Village in Kitchener next week! Stay tuned to hear how this event goes.
Don't forget to connect with us and let us know what you're doing to highlight the Better Seniors' Care campaign and contest in your home. Please contact Kim Lucchetta at email@example.com.
Ontario Long Term Care Association (OLTCA)
425 University Avenue, Suite 500
Toronto, Ontario, M5G 1T6